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Committee of Experts
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SER Business Channel
Megacom Ltd
Sino Surplus International Ltd

Enterprise cultivation

1、Management consulting

    With the cooperation of many professional strategic co-operative institutions, we are committed to provide comprehensive advice on management and design management systems, approaches and program for enterprises' sustainable development. The services we provide are: advice on enterprises' development, CI strategy, management strategy, Human Resource, marketing strategy, design, capital operation, and so on. Advice on enterprise development strategy

•  Strategy audit and strategic environment analysis

Analysis of enterprise strategic management; analysis of macro economy

Analysis of industries (including business rivals); Analysis of inner resources and strategic capability.

•  System establishment of strategic goal, choice of strategic situation, and strategic establishment and evaluation.

On the basis of inner environment analysis, bringing forward overall strategic plan and choice of business areas available for use

Bring forward choices of business areas, marketing places and integral multi-marketing strategy available for use.

Estimate of feasibility and efficiency of entering other industries

Suggesting core power needed developing, establishing entering, competing, and marketing strategy to other industries

Bringing forward sustainable developing strategy, detailed competing, marketing strategy, and strategy situation choices.

Establishing strategic goal system

•  Establishing strategy implementing plan

Choosing enterprise strategy implementing mode

Establishing enterprise strategy estimate and controlling program

Establishing personnel assessing and encouraging program to ensure effective strategy plan implementing

Bringing forward strategic policies and plan for every business unit.

Advice on enterprise management

•  Enterprise administration mode

•  Enterprise marketing management mode

•  Enterprise R&D management mode

•  Enterprise production management mode 

Advice on Human Resource

Human Resource Center will define every department's duties according to an enterprise structure and operation flow, which is the basis of further defining of post responsibilities, goals, needed qualifications and so on. Through integral work description system, it will also provide persuasive basis of personnel selecting, training, executives' cultivating, performance management, salary grading, and so on.

•  Marketing opportunities analysis

•  Choosing target market

•  Designing marketing strategy

•  Working out marketing program

•  Implementing marketing plan

Advice on marketing strategy design

•  Marketing strategy of service enterprise integral developing

•  High-efficiency marketing institution design and marketing personnel management

•  Channel management

•  Franchise system management

•  Brand design and management

•  Marketing plans to new products and services

Advice on capital operation

•  Strategic analysis

•  Working out merger strategy

•  Searching, selecting, and deciding target enterprises

•  M&A feasibility analysis

•  Designing M&A plan

•  Deciding M&A conditions

•  Participating in M&A negotiations.

•  Achieving M&A terms accepted by both parties

•  Assisting buyers' necessary financing

•  Designing assets reconstruction plans

•  Assessing organizations' adaptability and enterprise cultural features

•  Strategic Coordination of both parties' of M&A

•  Coordination of organizations and culture of both parties

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                           China Marketing Association Doctorate Center
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